LegalZoom.com, Inc.

NasdaqGS:LZ

My seventh write-up is now available for download!

LegalZoom is yet another interesting story. After all, how is a ~1.2bn company connected with O.J. Simpson, Kim Kardashian, Jessica Alba, and Kobe Bryant, all in completely unrelated ways?

As someone with a legal background, it’s impossible not to recognize Robert Shapiro as one of LegalZoom's founders. Shapiro was part of O.J. Simpson's "Dream Team" of attorneys, who famously led to his acquittal in what is often called the "trial of the century." Brian Lee, another co-founder, partnered with Kim Kardashian and Shapiro to launch ShoeDazzle.com, and later teamed up with Jessica Alba to create The Honest Company. Finally, Jeff Stibel, LegalZoom's newly appointed CEO, co-founded Bryant Stibel with NBA Hall of Famer Kobe Bryant.

Enough with celebs. Let’s focus on the stock!

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